Today WebPages must compete for survival just like animals in the wild. Natural selection isn’t just a concept limited to Mother Nature. Even in the world of cyberspace there is a “law of the jungle”. Search engine optimization or (SEO) lies at the core of this law. Many skills must be mastered to rise to the top. Three important ones are keywords, content and copywriting. Let’s begin with the first of the three.

Keywords are extremely important because they act as a marker for search engines. Keywords can be placed anywhere on a website. Besides being noticed they must be carefully selected. You must take care to choose keywords that are not only relevant to your site but also that are likely to be used by those who are searching for what is on your site. Several things must be taken into account. Variations in spelling of the keywords as well as spelling errors can conceivably drive traffic to your site. The links in your site are a vitally important spot to place keywords because not only will they be noticed by search engines but they will also direct people to the other pages on your site thus increasing your ranking.

Content is the second factor here. Beyond the obvious fact that the content of your site is what people are going to read when they get to your site the content is the larger aspect of keywords. The keywords may be the specific point that a search may target but the better your content in both amount but quality the easier it will be to place you keywords. Imbedding keywords in content is one way to get them spotted by search engines but good content will force you to have good keywords. As it has been said the best way to hide something is in plain sight.

To better facilitate the use of the aforementioned factors you must understand copyright concepts. Certain things can be copyrighted and certain things can’t. Slogans, titles, names and related items can’t be copyrighted although titles can be trademarked. One important thing to keep in mind is how you use something. The context of how you use a word or phrase or what have you can violate a copyright or not. Copyright in many areas is tricky so be careful. Things created by the government are free domain as well as donated items or things people give permission to use by other people for any purpose.