Today WebPages must compete for survival just like animals in the
wild. Natural selection isn’t just a concept limited to Mother Nature.
Even in the world of cyberspace there is a “law of the jungle”. Search
engine optimization or (SEO) lies at the core of this law. Many skills
must be mastered to rise to the top. Three important ones are keywords,
content and copywriting. Let’s begin with the first of the three.
Keywords are extremely important because they act as a marker for
search engines. Keywords can be placed anywhere on a website. Besides
being noticed they must be carefully selected. You must take care to
choose keywords that are not only relevant to your site but also that
are likely to be used by those who are searching for what is on your
site. Several things must be taken into account. Variations in spelling
of the keywords as well as spelling errors can conceivably drive traffic
to your site. The links in your site are a vitally important spot to
place keywords because not only will they be noticed by search engines
but they will also direct people to the other pages on your site thus
increasing your ranking.
Content is the second factor here.
Beyond the obvious fact that the content of your site is what people are
going to read when they get to your site the content is the larger
aspect of keywords. The keywords may be the specific point that a search
may target but the better your content in both amount but quality the
easier it will be to place you keywords. Imbedding keywords in content
is one way to get them spotted by search engines but good content will
force you to have good keywords. As it has been said the best way to
hide something is in plain sight.
To better facilitate the use of
the aforementioned factors you must understand copyright concepts.
Certain things can be copyrighted and certain things can’t. Slogans,
titles, names and related items can’t be copyrighted although titles can
be trademarked. One important thing to keep in mind is how you use
something. The context of how you use a word or phrase or what have you
can violate a copyright or not. Copyright in many areas is tricky so be
careful. Things created by the government are free domain as well as
donated items or things people give permission to use by other people
for any purpose.
Keywords, Content, And ,Copywriting